Adres
Asterweg 17a12
1031 HL Amsterdam
Social
Jeugdfonds Sport & Cultuur
What we did
concepting
video
copywriting
The Challenge
In every class, there are on average three children who, due to their parents' financial situation, cannot join a sports club or association. 'Het Jeugdfonds Sport & Cultuur' does everything possible to give these children access to sports and play. For this ambitious and active mission, the Youth Fund was looking for an equally ambitious and active campaign video.
The scenes of our young soccer player Feline weren't just shot on any soccer field, but on the sacred ground of the Olympic Stadium in Amsterdam!