Get Ready for Security

ACT Agency

What we did

video

production

The Challenge

On behalf of ACT Agency, we took on the challenge of shooting two full 15-second commercials in just one day at one of the most bustling places in the Netherlands: Schiphol Airport.

Execution

To bring ACT Agency's concept to life as effectively as possible, we chose to work with a steadicam to ensure the shots were as smooth as possible. The movement in the footage almost gives you the feeling of being part of this seamless flow, making it seem like, with the right preparation, you'll breeze through security.

Results

This campaign was showcased on the most popular social media platforms (YouTube, Instagram, Facebook, and TikTok) and was also broadcast on six national radio stations. The result: more people booked a time slot online for the security check, and overall traveler satisfaction at Schiphol increased.

4,300,000 Views

View-through rate 85%

Exceeded the target by 73%