'Fresh van 't Land'

HelloFresh

‘Fresh van ’t Land’

What we did

concepting

productie

video

fotografie

The Challenge

HelloFresh meals are rapidly conquering the Netherlands. The vegetables in your box come almost entirely straight from the farm, preferably from Dutch farmers. That's why we went out into the country to shoot four different portraits of suppliers. For the series, we came up with the title "Fresh van 't Land."

The BIG idea

HelloFresh relies heavily on local suppliers. It's time to give them a well-deserved spotlight. Together with HelloFresh employee and occasional presenter Florien van Zomeren, we took a journey through the Netherlands, visiting various suppliers. In the videos, we provide insight into their methods and production, giving viewers a clear picture of the journey the food takes before it ends up in the box.

The Result

We created 4 video portraits along with 4 different social versions per video and also shot some extra fresh photos for social media.The portraits will be shared across HelloFresh's various social channels.

Users will soon be able to see exactly where an ingredient comes from by scanning a QR code on the recipe card.