Adres
Asterweg 17a12
1031 HL Amsterdam
Social
Adres
Asterweg 17a12
1031 HL Amsterdam
Social
Tommy Hilfiger
What we did
video
animatie
The Challenge
When announcing a new collection, the focus is often on the clothes and the models. But behind the scenes, there is usually an entire team working on the launch of such a major collaboration. Together with the team from Tommy Hilfiger, we produced the series 'In the Making of: Disney x Tommy'.
Besides a 'standard interview setting', we really wanted to bring the people behind the project to the forefront. That's why we asked them to wear their favorite piece from the collection and showcase it as true fashion models. Additionally, we challenged the team to sketch their own version of 'Manga Mickey'. This way, we got 7 unique personal stories, each with an authentic 'signature'.
We handled the entire video production and assembled the ideal crew to produce the series. Additionally, it was a very pleasant collaboration with the Tommy Hilfiger team. They made sure we had everything we needed.