A'DAM Lookout
Services
The Challenge
Amsterdam's most iconic observation deck came to us with a brief that was bigger than the view. A'DAM Lookout isn't just a place to look down anymore—it's a full-blown experience. Rooftop swings, VR rollercoasters, cocktails at sunset, karaoke in the elevator. The works. They needed a brand film that captured all of it without feeling like a highlight reel.
The ask: show potential visitors what a visit actually feels like. Not the tourist version. The real one.
The Big Idea
We landed on the concept of the 'Panoramic Date'—a story that follows different couples experiencing A'DAM Lookout in their own way. Whether you're looking for a chill evening with someone you love or an adrenaline-fueled adventure, this is the spot. We didn't want to show the location. We wanted to show what it does to people.
Two couples. Two energies. One location that delivers both.
Impact
The campaign launched across digital channels and became A'DAM Lookout's go-to asset for showing potential visitors what they're signing up for. We cut multiple versions for social—conversion-focused ads that drove real traffic and bookings.
The film didn't just describe the experience. It made people feel it before they even bought a ticket.
Behind the Scenes
Shooting at golden hour with the Amsterdam skyline as your backdrop is as good as it sounds. The light, the views, the energy—everything aligned.
Fun fact: our cameraman had to ride the panoramic swing for a shot. Let's just say he powered through, but his stomach had other ideas. Totally worth it.
