Schiphol x ACT.agency

Get Ready For Security

Get Ready For Security

Services

Film production, Post Production

Film production, Post Production

The image presents a serene and modern indoor setting, showing four individuals engrossed in using desktop computers.
The image presents a serene and modern indoor setting, showing four individuals engrossed in using desktop computers.
The image presents a serene and modern indoor setting, showing four individuals engrossed in using desktop computers.
The image presents a serene and modern indoor setting, showing four individuals engrossed in using desktop computers.

Challenge

On behalf of ACT.agency, we took on the challenge of shooting two full 15-second commercials in just one day at one of the most bustling places in the Netherlands: Schiphol Airport.

The image captures the ethereal beauty of an underwater cave illuminated by sunbeams penetrating through an opening above.
The image captures the ethereal beauty of an underwater cave illuminated by sunbeams penetrating through an opening above.
The image captures the ethereal beauty of an underwater cave illuminated by sunbeams penetrating through an opening above.
The image captures the ethereal beauty of an underwater cave illuminated by sunbeams penetrating through an opening above.

Execution

To bring ACT Agency's concept to life as effectively as possible, we chose to work with a steadicam to ensure the shots were as smooth as possible. The movement in the footage almost gives you the feeling of being part of this seamless flow, making it seem like, with the right preparation, you'll breeze through security.

The image captures the ethereal beauty of an underwater cave illuminated by sunbeams penetrating through an opening above.
The image captures the ethereal beauty of an underwater cave illuminated by sunbeams penetrating through an opening above.
The image captures the ethereal beauty of an underwater cave illuminated by sunbeams penetrating through an opening above.
The image captures the ethereal beauty of an underwater cave illuminated by sunbeams penetrating through an opening above.

Impact

This campaign was showcased on the most popular social media platforms (YouTube, Instagram, Facebook, and TikTok) and was also broadcast on six national radio stations. The result: more people booked a time slot online for the security check, and overall traveler satisfaction at Schiphol increased.

4,300,000 Views

View-through rate 85%

Exceeded the target by 73%

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View-through rate

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Exceeded the target by

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Views

BTS

Op Schiphol is het altijd druk en bruisend. De hele dag waren er duizenden reizigers getuige van de opname van deze commercial. Ook weleens leuk om voor publiek te filmen!