Hack your Habits
Services
The Challenge
80% of people start the year with good intentions. Eat healthier, move more, transform their lives. But here's the problem: 92% of them quit within weeks. Getting fresh, balanced meals on the table? That's where it falls apart. Grocery shopping, meal planning, prepping—it's too much friction between intention and action.
Green Chef saw the opportunity: make healthy eating as simple as the decision to be healthier.
The BIG Idea
We position Green Chef not as a trend or a hack, but as a practical, everyday tool for people already committed to a healthier lifestyle. The commercial opens simply: “This is your first Green Chef box” — the start of a healthier you.
The voiceover speaks directly to that audience: “For those who want to feel fit — whatever your goals, plans, or food preferences. With Green Chef, everything you need for a healthy lifestyle comes home.”
It’s straightforward. No gimmicks. No wellness theatre. Just the recognition that people who care about their health need meals that fit their lives — not the other way around.
Impact
The campaign reached over 2 million people through targeted social advertising, translating intention into action. Brand awareness increased by 5%—a meaningful shift in a competitive market where most people already know healthy eating exists. The real question is always: do they believe it's for them?
More importantly, the campaign drove conversions. People who saw themselves in that straightforward message—already committed to fitness, already making the effort—downloaded the app and placed their first order. They didn't need to be convinced that healthy living matters. They needed to know that Green Chef removes the friction between knowing and doing.
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Campaign reach
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