113 Zelfmoord Preventie
Services
The Challenge
Suicide is the leading cause of death among young people in the Netherlands. It's a reality that demands more than awareness—it demands recognition. When 113 Suicide Prevention came to us, they had a clear mission: create a training tool that would help young people spot the warning signs in their peers. Not as an abstract concept, but as something real, something actionable.
The Big Idea
We knew facts and figures wouldn't move people. Stories would. So we set out to find something harder: real people willing to speak openly about their darkest moments. The search wasn't easy. But we found Jamie, Jonneke, and Joost—three people brave enough to break the silence, to say out loud what many think, but few ever speak.
The campaign 'Ik ben er nog' (I'm still here) became their voice. Through video, interactive storytelling, photography, and animation, they shared their journeys. Not to inspire in some distant way, but to whisper to someone in that same dark place: you're not alone. And maybe—just maybe—that whisper would be enough to reach for help.
The Impact
The video spread organically across social media, accumulating over 1.5 million views. But the real impact wasn't in the numbers—it was in what happened next. Jamie, Jonneke, and Joost didn't just survive their stories being told. They were met with an outpouring of support from across the country. People recognized themselves. People reached out.
Major broadcasters including NOS and Hart van Nederland picked up the campaign. When Jonneke was interviewed on Hart van Nederland following the launch, half a million people tuned in. The conversation that started in the shadows was suddenly happening in living rooms across the nation.
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organic views (online, tv, press)
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Starts of online trainingen
