PVH
Services
The Challenge
When a collection drops, attention goes to the clothes and the models. But behind every collaboration lives a story nobody sees: the designers who obsessed over details, the merchandisers who solved logistics puzzles, the marketing team who pushed the vision forward. For Tommy Hilfiger's Disney collaboration, we wanted to flip that script. Show the people behind the magic.
The BIG Idea
We rejected the standard interview setup. Instead, we asked the team to wear their favorite piece from the collection and style it like they were the models themselves. They weren't talking about the clothes—they were living in them, owning them, making them personal.
Then we added a creative challenge: sketch your own version of Manga Mickey. No right answer. Just seven people, seven interpretations, seven signatures. The result was seven distinct stories—designers, merchandisers, strategists—all revealing what drew them to this collection and why it mattered.
Impact
Content that feels real hits different. These weren't polished brand ambassadors reciting talking points. They were actual team members sharing actual stories. People watched and felt the energy—genuine pride in craft, real investment in the collaboration.
That's when content stops being content. It becomes proof that the best brand stories aren't about products. They're about people who care enough to make them matter.
BTS
Content that is real hits different. These weren't polished brand ambassadors reciting talking points. They were actual team members sharing actual stories. People watched and felt the energy—genuine pride in craft, real investment in the collaboration.
That's when content stops being content. It becomes proof that the best brand stories aren't about products. They're about people who care enough to make them matter. video production, assembled the crew, and captured something rare: genuine connection. The Tommy Hilfiger team made everything seamless. They understood the vision. They trusted us. (And yes, lunch at the PVH restaurant came with its own sauce island. We're not making that up. We peaked.)
